Familiarity, familiarization, family relatedness, beyond intuitive to the point of synchronization of thought to the point where the absurd is so natural and logical that it is accepted without question (back to Odysseus). Safari 4.0 has a Top Site display, Cover Flow and other new browser options are totally alien and impossible in the physical world but seem perfectly natural in a digital environment.
Two quotes on pages 9 and 10 caught my attention: “… ready-made familiarity seems to make the world more distant and unimportant… we have created ways of looking at the world within which the iPod stands as a symbol through which we can understand things. Many things.”
These introduce the section on self and agency. Who is doing the training? Do you load things into your iPod so that it learns your style and what you like or does it recommend related songs to make you more general, predictable, normalitive so that in what you perceive as unique and customized you are actually finely analyzed and controlled? Page 13 “… it questions exactly who is getting familiar with whom. “
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