“We live in an era in which the image assumes ever more currency and the real increasingly follows behind” (page 115). iDentity and the iPod as a marker of social context., the new definition of youth, coolness and affluence are all interesting thoughts. I don’t know if any of these things define the user/owner/customizer of the iPod or are just clues and examples about how she chooses to interact with technology.
Youthfulness is more than a simple age demarcation (page 126) is becoming increasingly obvious to me. But it is also not 100% separated from chronological age either.
Hickey does mention agency and that not everybody is a product of mass consumerism. Some can and do re-appropriate cultural trends and demands and look beyond the implied images and make thoughtful decisions. But his primary emphasis is on the iPod “telling us” who we are.
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